Anjali Sathyamurthy

About Anjali Sathyamurthy

I’m known to fail at jokes, but win at campaigns.With 8+ years of hands-on experience in social media, performance and influencer marketing, I turn trends into traction and scrolls into strategy. Whether it\'s moment marketing magic or decoding influencer chaos, this is my playground. Let\'s chat.

Experience

1. Senior Content Manager

   Plix

   Sep 2025 — Present

   Leading end-to-end content strategy and execution across performance marketing, social media, celebrity content, YouTube influencer marketing and branded ad verticals- Overseeing creative ideation, scripting, production, and post-production of digital-first campaigns across Meta, YouTube, and influencer-led platforms - Spearheading celebrity and influencer collaborations, ensuring cohesive storytelling across platforms and formats- Driving innovation in video storytelling, short-form content, and social-first campaigns, rooted in consumer insights and brand tonality- Mentoring a cross-functional team of writers, creators, producers and editors to deliver high-quality, performance-driven content

Education

• SIES College of Arts, Science & Commerce SION(W)

  Bachelor’s Degree, Mass Communication/Media Studies

  2014 — 2017

Skills

• Content Writing
• Brand Development
• Public Relations
• Microsoft Excel
• Powerpoint
• Project Management
• Creative Writing
• Advertising
• Microsoft Office
• Research
• Wordpress
• Social Media Marketing