Anjali Purohit

Email Marketing Specialist @Ritchie Bros.

Tools used: HubSpot Marketing, Google analytics. Key Responsibilities: • Execute daily promotional email campaigns as per the calendar including Adhoc request. • QA campaigns to ensure error free deliveries for multiple brands under Ritchie Bros. • Explore and test new ideas to maximize email conversion. • Ensure brand hygiene on all campaigns. • Coordinate with internal teams for campaign information, performance and end-to-end mapping. • Weekly reporting on campaign results and identify scope of improvement/highlight achievement.