Anjali M
Adobe Target | Adobe Experience Platform (AEP) | CJA | AJO | Adobe Analytics | Launch | Campaign | Adobe Experience Manager (AEM) | Personalization & Martech Consultant
- Role
- Sr Target Aep Rtcdp Cja Ajo Analytics Consultant at Ulta Beauty
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Anjali M
I’m an Adobe Experience Cloud Specialist with 6+ years of experience delivering…
Experience
Sr Target Aep Rtcdp Cja Ajo Analytics Consultant
May 2025 — Present
Owned AEP Web SDK rollout; standardized events, identities, and context fields• Designed XDM schemas and merge policies; aligned ECID + loyalty stitching• Built RTCDP streaming segments; verified eligibility with audience preview and logs• Orchestrated AJO journeys (cart recovery, price-drop, back-in-stock) with caps and exits• Implemented channel priorities and dedupe rules across email, push, and web• Created CJA Connections/Data Views; normalized sessions/timeouts for apples-to-apples KPIs• Published CJA funnels/flows/cohorts; drove weekly insights with clear next actions• Ran Target A/B/MVT/XT; A4T linked results back to agreed KPIs• Added server-side Target in checkout to minimize flicker and race conditions• Built Amplitude taxonomy; validated event order, user properties, and sessionization• Used Amplitude cohorts to contrast behaviors and sanity-check CJA segment logic• Set consent-aware tagging and per-purpose enforcement across Experience Cloud• Established Launch governance: environments, reviews, release calendar, rollback• Implemented automated DQ checks and anomaly alerting on critical events• Maintained test governance: exclusivity matrix, holdouts, MDE guidance, runtime rules• Socialized wins and learnings; kept a living backlog tied to business KPIs
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