Anjali Jain

Commerce and Retail Media Activation Manager L Amazon @Publicis Media Germany

Berlin, DE

Lead end-to-end campaign activation, monitoring, and optimization across Amazon (AMS), Citrus Ads (REWE, dm), Flink, and Rossmann retail media platforms.2. Manage KAO (Guhl, John Frieda), Mondelez (Milka, Oreo, TUC, Philadelphia, Miracel Whip) and other key client brands, ensuring campaigns drive strong sales growth and ROAS.3. Continuously analyze campaign performance, identify key drivers of success, and implement optimizations to maximize efficiency and impact.4. Leverage Skai and platform-specific dashboards for data-driven insights, reporting, and actionable recommendations for ongoing and future campaigns.5. Deliver regular performance reports and strategic updates to clients, highlighting results and growth opportunities.6. Collaborate on developing best practices and innovation models for retail media activations, contributing to the broader growth of the e-commerce unit.