Anjali Dharmik
Senior Data & Ai Scientist @HP
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WORK HISTORY
Senior Data & Ai Scientist @HP
Marketing Intelligence & AI ArchitectureI bridge the gap between high-dimensional data science and global business strategy. With a focus on Econometric Modeling and Generative AI, I architect platforms that govern nearly $1B in media spend and influence over $400B in revenue across EMEA and APJ markets.My expertise lies in transforming fragmented global data into unified, high-latency intelligence systems accelerating strategy cycles from weeks to hours.Core Competencies & ImpactGlobal Marketing Mix Modeling Operationalized a Bayesian-driven framework across Germany, India, and Japan. By quantifying brand-to-sales elasticity (e.g, 1 Brand Health point =$1.6M), I consistently drive 17–23% ROI improvements.Generative AI & LLMOps: Fine-tuned Llama 3.2 with RLHF and engineered NL2SQL engines to democratize enterprise data. This transformation reduced strategy planning cycles by 93%, achieving an 89% stakeholder satisfaction rate.High-Scale Data Architecture: Designed a unified Databricks/AWS ecosystem governing $982M in spend. Implemented NLP-based taxonomy standardization (Sentence Transformers/RAG) and automated anomaly detection (Autoencoders/LSTMs) across 70M+ records.Real-Time MLOps: Engineered lead-scoring pipelines (CatBoost/PySpark) with sub-100ms latency, slashing the sales response cycle from 14 days to 48 hours.Technical StackModels: Bayesian Belief Networks, Causal Inference, Multivariate Time Series, CatBoost, Llama 3.2, RoBERTa.Engineering: Databricks, AWS, PySpark, Flask, REST APIs, Vector Databases.Specializations: RAG, RLHF, Media Spend Governance, Scenario Simulation, Anomaly Detection.
EDUCATION
Royal Holloway, University of London
Master of Science - MS, Artificial Intelligence
ABOUT ANJALI DHARMIK
I am a Senior Data Scientist with a decade-long track record of deploying high-impact intelligence systems across Finance, Global Marketing, Sustainable Manufacturing, and Energy Trading. My expertise lies in architecting production-grade AI that transforms high-velocity data into measurable business outcomes.I don\'t just build models, I build ecosystems. Whether I am optimizing $700M in marketing spend, detecting fraud in real-time payment streams, or reducing energy consumption in steel manufacturing, my focus is on Systemic ROI ensuring AI solutions are scalable, low-latency, and strategically aligned with C-suite objectives.
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