Anjali Batra
Building Anthem, Food Talk India & Explorers Club | Forbes Asia 30 Under 30 Class of 2018
- Role
- Co-founder at Anthem
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anjali Batra
As the Co-Founder and Chief Marketing Officer of Anthem, Food Talk India and Explorers Club, I’ve spent the last decade creating immersive consumer experiences, digital campaigns, and scalable IPs that shape the culture and community.From launching the world’s largest gin festival to leading 360° marketing strategies for global and homegrown brands, I work at the intersection of storytelling, strategy, and experience.Let’s talk: a•••••@theanthem.in
Experience
Co-founder
Jan 2014 — Present
What began as a passion project to build India’s leading digital community for F&B enthusiasts has grown into a full-fledged ecosystem spanning across media, marketing, and immersive experiences.As the community evolved, we launched Anthem- a new age 360° marketing agency, where we transform real insights into stellar experiences. From digital campaigns and brand activations to IP development, we craft marketing strategies that feel less like advertising and more like storytelling.In 2018, my love for gin and a random but insightful conversation with a stranger led to the birth of Gin Explorers Club (now Explorers Club), and gave me my nickname- the Gin Lady of India. It’s an IP rooted in community, discovery and shared experiences with 1.5 L+ attendees, 10+ editions and some really exciting brand collaborations across cities. We didn’t think we\'d end up creating the world’s largest gin festival. But we just did. Together, Anthem, Food Talk India and Explorers Club form an ecosystem that brings brands to life by turning attention into emotion and emotion into action.
Education
Amity University
BBA
2007 — 2010
Skills
- Media Outreach
- Strategic Communications
- Press Kits
- Social Media
- Pitching
- Pitches
- Digital Strategy
- Crisis Communications
- Publicity
- Communications Consultancy
- Consumer PR
- Media Monitoring
- Event Planning
- Online PR
- Media Alerts
- Reputation
- Public Relations
- Internal Communications
- Media Relations
- Social Media Marketing
- Press Releases
- Promotions
- Media Planning
- Content Strategy
- Media Lists
- Digital Marketing
- Production
- Media & Entertainment
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