Anjali Akotkar
Associate - Programmatic Operations @IPG Mediabrands
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WORK HISTORY
Associate - Programmatic Operations @IPG Mediabrands
Pune, IN
Managing end-to-end digital campaigns across a variety of Demand Side Platforms (DSPs) including The Trade Desk, DV360, Taboola, Yahoo, Hawk, Teads, and Planet V. Responsible for campaign setup, optimization, performance tracking, and reporting across multiple verticals and markets.Hands-on experience in handling programmatic video, display, and native campaigns — ensuring alignment with client KPIs and delivering on performance benchmarks. Regularly analyzing data trends, identifying opportunities for improvement, and implementing strategic optimizations to maximize ROI.Collaborating closely with internal teams and external partners to drive campaign success and maintain strong client relationships.
EDUCATION
Universal Business School
Master of Business Administration - MBA
St. Paul College, Nagpur
HSC
J.N. Tata Parsi Girls' High school
SSC
G.H. Raisoni college of Engineering , Nagpur
Bachelor of Engineering - BE
ABOUT ANJALI AKOTKAR
At LS Digital Group, our team excels in online marketing, leveraging tools like DV360 and…
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