Anja Varrelmann
Co Founder @Sense8.Dog
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WORK HISTORY
Co Founder @Sense8.Dog
Hamburg, DE
Co-founding a hardware/tech startup focused on silent vibration-based communication for dogs. Responsible for product development, supply chain, branding and go-to-market.Responsibilities:• Leading hardware + firmware development with international partners• Managing suppliers, manufacturers and test labs (China & Europe)• Overseeing design, functionality, IPX waterproofing, battery systems & certification• Building the brand (naming, claim, story, packaging, training concept)• Preparing the crowdfunding campaign (Kickstarter)• Establishing internal processes, delivery rhythm and decision structures• Aligning stakeholders from tech, design, canine training and marketing• Planning go-to-market and market expansion (DACH + US region launch)Why it matters:I don’t just consult on transformation.I build real products, real supply chains and a real company from scratch.
EDUCATION
FH Muenster
Diplom Wirtschaft, European Business Studies
FH Münster
Bachelor of Arts - BA, European Business Program
University of Portsmouth
Bachelor of Arts (BA), Wirtschaft
ABOUT ANJA VARRELMANN
I’m often brought in as a sparring partner for leaders and teams when complexity starts getting in the way of progress.Decisions slow down.Responsibilities blur.Teams work hard but progress feels strangely difficult.That’s usually the moment when people sense:“Something’s off but no one is naming it.”That’s where my strength lies.I tend to see patterns early between people, functions, responsibilities and power dynamics and I’m comfortable saying them out loud.From there the work becomes practical:bringing structure, aligning the right people and helping decisions move forward.No drama. No theatre. No endless slide decks.I’ve worked across corporate product environments, consulting, scale-ups and complex hardware and software programmes and I’ve also built ventures myself.I don’t advise from the sidelines.I work like someone who has owned outcomes, budgets and consequences.Alongside this work I have always invested in developing the people inside the system helping them gain clarity, confidence and ownership in their roles.Sometimes that happens through sparring, mentoring or coaching. Or through practice-based trainings and on-the-job development within projects.Being human in organisations doesn’t mean being soft.It means being clear.Naming tension.And expecting responsibility.
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