Anja Sergeeva
Marketing Communication & Content @Minc
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WORK HISTORY
Marketing Communication & Content @Minc
Malmö, SE
At Minc, I lead brand communication with a strategic, hands-on approach.My role spans brand voice development, content strategy, and digital storytelling — from everyday channels to high-impact events like Nordic Fe:male Invest Summit.I\'ve taken the lead on positioning new initiatives like Skåne Ventures and Skåne Capital Day, helping shape the narrative and drive engagement from scratch.I create clarity and connection between our vision, our programs, and the people we serve — whether that\'s founders, investors, or future talent.I combine strategy, creative direction and execution — and make sure Minc stays bold, relevant, and recognisable across every touchpoint.
EDUCATION
Malmö universitet
Swedish Language and Literature
Malmö Yrkeshögskola
Content Manager
Санкт-Петербургский Гуманитарный Университет Профсоюзов
Bachelor of Education - BEd
ABOUT ANJA SERGEEVA
Hi, I\'m Anja, a Content Manager & Creator - the one who helps businesses tell their stories in the most engaging way possible. I craft tales that turn \'meh\' into \'wow\' and connect dots that sometimes don\'t even know they\'re dots. I feel really lucky to work with some of the most promising European startups out there. It\'s my small contribution to making the future a little brighter. Well, I’m also a vegetarian so that counts too. When it comes to work, I\'m all about improving my skills and getting things done. Think Monica Geller from \"Friends\", but with a little less OCD. ChatGPT and other AI tools? Yes, please! I love my faithful robots. With over 10 years of experience in retail management, HR, mentoring and coaching, I know what it takes to build a great team and keep things running smoothly. On top of that, I\'m fluent in three languages - English, Swedish, and Russian. Let\'s connect!
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