Anja Kersting
Product Manager Digital Customer Journey (B2b) @BMW Group
Signup · Get unlimited contacts
WORK HISTORY
Product Manager Digital Customer Journey (B2b) @BMW Group
Munich, DE
Driving the ecommerce journey to enable B2B customers of various sales channels (professional, business, fleet) to purchase vehicles online in Europe for 24 markets.Responsible for stakeholder management. Understanding and analyzing requirements from different business departments and European markets. Translating business requirements into cross domain epics. Prioritizing and refining requirements with stakeholders and various product teams. Tracking progress and go live of feature development.Leading a cross-functional team of business analysts, business managers from various departments, UX professionals and IT experts, by establishing an E2E view on the B2B customer journey.
EDUCATION
Technische Universität Ilmenau
Diplom Medien-Wissenschaftler, Kommunikation allgemein
SKILLS
ABOUT ANJA KERSTING
Product Owner und Usability Expert Customer Journey. Expertin für Omni-Channel Strategien mit Schwerpunkt eCommerce & Journey Management, Akquise und Bestandskunden. Vertraut mit Scrum, Kanban, SAFe und agilem Mindset. Langjährige Online Erfahrung B2C und B2B.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.