Anja Jakubovic

About Anja Jakubovic

Dedicated and seasoned Senior Living professional with over 18 years of experience, I am deeply committed to serving the unique needs of seniors and their families. My journey in the industry began as a volunteer translator for an Eastern European community in the Bay Area, inspired by the teachings of my grandparents and my upbringing in war-torn Yugoslavia. This background fuels my passion for preserving traditions and nurturing family identity.Currently serving as the Director of Sales at Silverado, I lead a dynamic Sales and Marketing team in achieving and maintaining high occupancy. My strengths lie in developing and implementing effective marketing strategies, coupled with a strong focus on delivering exceptional customer service. Backed by a solid educational foundation with a Bachelor of Health Administration and a Bachelor of Business Administration, I bring a wealth of skills in project management, data analysis, and creating competitive solutions.Beyond my role in sales, I possess extensive experience in senior living consulting, neurology, and radiology. This diverse background provides me with a unique perspective and expertise in the field, allowing me to approach senior living challenges comprehensively. I am grateful for the opportunity to assist seniors and their families in finding living options that align with their needs and preferences, striving to enhance their quality of life with grace and compassion.My commitment to strong morals and ethics guides my work in the senior living industry. I firmly believe in upholding the highest standards of care and service, ensuring the well-being and dignity of every senior I serve. With a focus on creating environments that promote independence, happiness, and fulfillment for seniors, I am dedicated to making a positive impact in the lives of those under my care.

Experience

1. Director of Sales (Family Ambassador)

   Silverado

   May 2023 — Present · Belmont, CA, US

   Recognized as a top performer company-wide, consistently achieving exceptional results in occupancy growth and family trust.Serve as a Family Ambassador, guiding families with empathy and clarity through complex dementia care decisions and transitions.Lead comprehensive resident assessments, balancing clinical appropriateness with emotional and social considerations.Known by families as a “graceful crisis quarterback” for bringing calm leadership to urgent hospital discharges, psychiatric holds, and high-acuity dementia cases.Skilled at working in high-stress situations, including prospective residents with combative or aggressive behaviors, while maintaining family trust and safety.Build and sustain referral partnerships with hospitals, neurologists, fiduciaries, and geriatric care managers across the Bay Area.Collaborate closely with clinical, operations, and life enrichment teams to ensure successful move-ins and long-term census stability.Provide ongoing post-move-in support to families, strengthening loyalty and enhancing community reputation.Mentor and coach peers by sharing best practices in dementia-focused sales leadership, family engagement, and crisis navigation.

Education

• University of Phoenix

  Bachelor of Health Administration and Bachelor of Business Administration, Business Administration and Management, General

  2013 — 2015