Anja D.

About Anja D.

I am driven by how stories find their audience - across media formats, viewing platforms, and generations. The Social Contract between Tech, Media, and Ent with audiences is about treating them as individuals and communities, and delivering authentic, meaningful and zeitgeist driven content in exchange for their attention, loyalty, and engagement.I am passionate about bridging creative intent and vision with business insight - where data and technology enhances storytelling and audiences feel truly heard because we can solution with systems that are smarter, more responsive, and relevant with the right audiences when it matters most to them. I help organizations turn complexity into clarity - translating data, technology, and AI into real business outcomes. With 20+ years across global roles in tech, media, and entertainment, I’ve led teams and initiatives that bridge business language with technical execution, driving lasting transformation at scale.I’ve delivered measurable impact across prediction, personalization, forecasting, and optimization - developing ML and GenAI solutions where businesses seek transformation and embed directly into business cycles. From marketing science to content strategy and distribution, I focus on building high-performing teams, shaping data products, and enabling decision-making with pace and precision.My approach blends execution with a relentless business impact mindset. I specialize in simplifying complexity, aligning stakeholders, and ensuring that strategy, execution, and adoption go hand-in-hand.What lights me up? I thrive where data meets decision, and where leadership means elevating others. If you’re building AI-infused capability and products, forming and operationalizing data strategy, or scaling insights across functions - I’d love to connect.

Experience

1. Head of Data, Fan Engagement & Crm

   LA28 Olympic & Paralympic Games

   Jun 2025 — Present · Los Angeles, CA, US

   Lead the strategic development and integration of consumer data, email marketing and CRM to deliver a unified understanding of LA28 fans. Orchestrate the delivery of a compliant, enterprise-wide fan data asset that supports personalized experiences, multiplatform engagement, and long-term commercial value.Partner across Marketing, Commercial, Technology, Legal, and external Data Partners to align strategy, operating model, and governance. Support revenue-generating initiatives and fan growth through targeted programs that increase engagement, improve retention, and advance CRM performance metrics across key media channels. Anchored in delivering a data legacy that supports LA28 and beyond, including US Olympic and Paralympic movement.

Education

• Australian Catholic University

  Bachelor of Business Administration - BBA