Anivesh Kumar
Performance Marketer @ Publicis Media | Paid Search & Social | Strategy & Execution | Ex - Group M (WPP)
- Role
- Assistant Manager - Performance Marketing at Publicis Media
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anivesh Kumar
I’m a results-oriented Performance Marketing Specialist with 4.5+ years of experience managing multi-channel campaigns across Google Ads, Meta, Bing, Amazon Ads, and SA360. I’ve managed over $1 million in monthly ad spend, consistently delivering improvements in ROI, conversions, and campaign efficiency across diverse industries and audiences.I’m a continuous learner with a deep curiosity for how marketing evolves - whether it’s testing new strategies, adapting to platform changes, or experimenting with AI-powered tools. This mindset also led me to build my own D2C baby care brand, where I served over customers, achieved 2M+ views across digital channels, and drove a ROAS of 10x through performance-led initiatives.My approach to marketing is grounded in clarity and simplicity. I focus on building scalable systems that are easy to understand, easy to manage, and effective at every level of the funnel. Core Competencies- Google Ads, Meta, Amazon, Bing, SA360 - GA4, GTM, Adobe Analytics - Scaling via bulk actions, bidding strategies, Google Ads Editor - AI-driven automation & reporting - A/B Testing & Optimization - Simplified, results-focused execution - Client Reporting & InsightsI am passionate about crafting impactful marketing strategies that align with business objectives, delivering both immediate results and sustainable growth.
Experience
Assistant Manager - Performance Marketing
Oct 2025 — Present · Gurugram, IN
Manage and optimize cross-channel Paid Search and Paid Social campaigns across Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Snapchat and Ads Editor, overseeing a combined monthly budget of ~£1M across the EU.
Education
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
2018 — 2021
St. Clare's Senior Secondary School - India
11th and 12th
Kraftshala
Marketing launchpad, Marketing
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