Anivarya Gulati
Growth & Product Strategy | Driving Revenue, Retention & Customer Experience | 0→1 Builder | Scaling D2C & B2B Products | Data-Led Growth & Product Development
- Role
- Senior Manager Growth & Strategy (Founder s Office) at Beyond Food
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anivarya Gulati
Always learning, always curious - I believe the best way to grow is by taking ownership…
Experience
Senior Manager Growth & Strategy (Founder s Office)
Feb 2023 — Present · New Delhi, IN
Scaled website orders, driving repeat purchase programs, tracking CAC/LTV, and running A/B experiments on landing pages & campaigns.• Drove B2B pilot-to-paid conversions, securing multi-crore ARR from enterprise accounts.• Took multiple SKUs from idea to market, validating MVPs with pilots, iterating based on feedback, and achieving monthly sales target across online & offline channels.• Built and optimized sales funnels, onboarding playbooks, and GTM strategies.• Conducted cohort analysis and funnel tracking via Sheets & SQL to identify growth levers, leading to 45% higher ROAS.• Partnered with product/tech teams to launch features and integrations that improved adoption and retention.• Created dashboards and forecasting models to monitor MRR, pipeline velocity, and churn risk.• Supervised cross-functional teams (sales, ops, support), designed SOPs, and led engagement initiatives to improve efficiency and accountability.• Partnered with senior leadership to define KPIs, prepare budgets, and manage cost optimization strategies.• Coordinated with finance for GST, invoicing, and compliance; maintained pipeline and operational documentation for audits.• Built reporting dashboards in Google Sheets & Power BI, providing leadership with daily/weekly business health updates.
Education
Stella Maris College
Intermediate
2005 — 2017
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech
2017 — 2021
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