Aniva Lu
Partnerships Specialist, Growth Marketing @HelloFresh
Signup · Get unlimited contacts
WORK HISTORY
Partnerships Specialist, Growth Marketing @HelloFresh
Toronto, ON, CA
EDUCATION
The University of Manchester
Exchange Semester
UBC Sauder School of Business
Bachelor of Commerce - BCom
The University of British Columbia
Bachelor of Commerce - BCom
RED Academy
Certificate
ABOUT ANIVA LU
Hi, I\'m Aniva! I\'m a data driven marketer with experience in both B2B and B2C marketing. I\'ve been primarily focused in the tech industry, working at a digital tech consultancy, then transitioned to consumer tech and telecom. Currently I’m managing the partnerships portfolio at HelloFresh! While on the TELUS SmartHome Security team, I\'ve taken different marketing programs to market at a national scale across the entire customer lifecycle. I\'ve managed and launched multiple 1:1 campaigns across different channels (ie: digital, email, direct mail, SMS, outbound) and led different programs to support with customer engagement. Prior to that, I worked at Appnovation where I was part of the global marketing team and focused on digital marketing (paid search, remarketing, SEO), content and email marketing. I also worked closely with the creative team to create marketing assets on Adobe Photoshop and Illustrator. Outside of work, you can find me at my local Lagree studio (I\'ve taken over 150 classes)! I\'m also a huge matcha drinker and enjoy reviewing matcha lattes across Vancouver and Toronto (always open to suggestions!)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.