Anithya Balachandran

Experience

1. Director of Marketing and Communications

   As Hospitality Pvt Ltd

   Nov 2025 — Present · Chennai, IN

   Head of Marketing & Communications | Sundays | Parambriym | Sashwatha CaféChennai, India*Leading brand strategy and marketing operations for three hospitality concepts under one portfolio; Sundays, Parambriym, and Sashwatha Café, each with distinct positioning and audience profiles.*Develop and execute integrated marketing campaigns that drive brand visibility, customer engagement, and revenue growth across digital, print, and on-ground platforms.*Oversee content creation, storytelling, and brand voice across all channels from social media and PR to in-store experiences and collaborations.*Work closely with operations, culinary, and design teams to align marketing efforts with each brand’s culinary philosophy, guest experience, and business goals.*Manage public relations, influencer partnerships, and brand collaborations, strengthening each restaurant’s cultural relevance and recall.*Drive data-led marketing decisions, tracking performance metrics to refine campaign effectiveness and audience reach.*Spearhead creative direction for visual identity, photography, and communication tone, ensuring consistency across touchpoints.*Build and mentor a cross-functional marketing team to support scalable brand growth and storytelling innovation.

Education

• Whistling Woods International

  Bachelor of Arts - BA, Screenwriting

  2017 — 2020