Anitha S.

Growth and Performance Marketing Partnerships at Freshworks | B2B Marketing Leader | Ex - Google.

Role
Affiliate Partnerships & Growth at Freshworks
Location
Chennai, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Anitha S.

Anitha is a results-driven digital marketer with 10+ years of experience, specializing in performance marketing and partnerships to drive scalable growth. With a proven track record of building high-impact affiliate programs, optimizing inbound channels, and driving revenue through strategic partnerships, she has successfully led initiatives that have generated $20M+ ARR and exceeded growth targets by 15-30%. Her expertise spans affiliate marketing, SEO, SEM, and demand generation, with a strong focus on ROI-driven campaigns, and leveraging data for marketing success. Passionate about scaling marketing programs, Anitha thrives on driving engagement and revenue through innovative, high-intent channels.

Experience

  1. Affiliate Partnerships & Growth

    Freshworks

    Apr 2019 — Present

Education

  • Symbiosis Center for Distance Learning

    Post Graduate Diploma in Business Administration, Marketing

  • Alliance Francaise

    Diplôme D'études En Langue Française

  • Stella Maris College

    Bachelor of Commerce (B.Com.), Marketing/Marketing Management

    2008 — 2011

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Anitha S. — Affiliate Partnerships & Growth at Freshworks in Chennai, IN | Unifers