Anitha Reddy K

About Anitha Reddy K

With 13+ years across diverse organizations, I’ve seen that durable results come from…

Experience

1. Marketing Content Manager & Demand Generation Marketing Manager, Mea

   S&P Global

   Oct 2023 — Present · Hyderabad, IN

   At S&P Global, I manage multiple portfolios as a Marketing Manager, focusing on demand generation strategies for the MEA region and the Corporations segment globally.A core part of my role involves leading marketing initiatives for the Corporate Sustainability Assessment (CSA)—including flagship programs such as the S&P Global Sustainability Yearbook, global Yearbook events, and webinars.In my capacity as a Marketing Content Manager, I oversee end-to-end content strategy: from content production and process optimization to campaign management. I drive go-to-market (GTM) strategies, regional and digital content campaigns, and contribute to brand marketing initiatives such as award programs and content syndication. I also lead conversations around content technologies, including the integration of third-party tools and AI-driven solutions.Additionally, as a Demand Generation Manager for MEA, I develop regional engagement activities—ranging from sponsorships and partnerships to hosted events and webinars. I manage regional digital and GTM campaigns aimed at generating net-new business opportunities in MEA.

Education

• Siva Sivani Institute of Management

  Master of Business Administration (M.B.A.), Marketing & Operations

  2010 — 2012

• RVR & JC college of Engineering

  Bachelor’s Degree, Biotechnology

  2006 — 2010

Skills

• Team Management
• Microsoft Office
• Strategic Planning
• SEO
• Management
• Business Analysis
• Training
• Business Strategy
• Competitive Analysis
• Leadership
• Market Research
• Microsoft Excel
• Business Development
• Digital Marketing
• Marketing Automation
• Crm
• Marketing
• Marketing Strategy
• Strategy
• Research
• Analysis