Anitha Krishnakumar

Associate Director of Product, UPI at Razorpay

Role
Associate Director of Product at Cred
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Anitha Krishnakumar

Product Leader with 14 years experience scaling platforms across fintech, retail, and…

Experience

  1. Associate Director of Product

    Cred

    Mar 2022 — Present · Bengaluru, IN

    Spearheading the UPI platforms charter focussed on the core UPI payment processing infrastructure which comprises of UPI Switch, TPAP Pro, Credit on UPI, UPI International and Alternate Authentication for UPI• Designed and scaled UPI Switch, enabling a scale of TPS scale with 99.99% availability and 0% technical failures—delivering a 10X improvement in the overall merchant experience.( 1 in ~20 online merchant UPI payments go via the platform) • Created TPAP SaaS, enabling businesses to launch their own UPI apps• Built Credit Hub, enabling customers to discover and utilize credit at the point of sale. This empowers banks to extend credit access to a broader customer base• Influenced industry direction in shaping innovations across - web-based UPI, international, and alternate authentication

Education

  • Great Lakes Institute of Management

    Master of Business Administration (M.B.A.), Marketing ,Analytics & Strategy

    2016 — 2017

  • Shanmugha Arts, Science, Technology and Research Academy

    B.Tech, Electronics and Communication Engineering

    2008 — 2012

Skills

  • Microcontrollers
  • Cross-Team Collaboration
  • Matlab
  • C
  • Requirements Gathering
  • Communication
  • Google Analytics
  • Simulink
  • Hil
  • Project Management
  • People Management
  • Application Lifecycle Management
  • Agile Methodologies
  • Strategic Planning
  • Sil
  • Product Management
  • User Experience
  • C++
  • Business Analysis
  • Customer Engineering
  • Can
  • Quality Assurance
  • Requirements Analysis
  • Mixpanel
  • Embedded C
  • Automotive
  • Embedded Systems

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Anitha Krishnakumar — Associate Director of Product at Cred in Bengaluru, KA, IN | Unifers