Shuxuan Song
AdTech | Programmatic Advertising | Digital Marketing
- Role
- Advertising Manger at Carty
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
Experience
Advertising Manger
May 2024 — Present · Mountain View, CA, US
Directly own and manage advertising campaigns with Amazon, Yahoo, TWC through weekly optimizations, resulting in 250% revenue growth.• Analyzed performance in SQL by analyzing key metrics and visualized in Tableau, increasing ad spending by 124% through strategic bid adjustments, targeted traffic acquisition, and campaign management.• Leveraged campaign activations with Yahoo! and The Weather Channel to generate more desktop and mobile app traffic for advertisers, increasing monthly ad spend from $0 to $739K within one quarter.
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