Anita Seth

Role
Senior Merchandise Manager, Color at JCPenney
Location
Philadelphia, PA, US
LinkedIn followers
500 followers

About Anita Seth

I am an experienced beauty industry leader with a proven track record in driving sales…

Experience

  1. Senior Merchandise Manager, Color

    JCPenney

    Apr 2022 — Present

    Reimagined brand architecture to include a mix of incubation, national and seasonal proprietary offerings to increase portfolio volume by 17% through the curation of 14 new brands • Fostered start-up environment within established department store model through new process introduction while maintaining sensitivity to the existing ecosystem • Operated as part of the core team to launch 600+ doors for the retailer’s new nationwide initiative • Collaborated with Planning, Marketing, Education, Visual, Supply Chain and Operations to determine appropriate opportunities to support the Color Category • Strategized our in-store service and experience activations to drive client conversion and increased store trips • Hired additional headcount on a growing team while managing workload across team members

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Anita Seth — Senior Merchandise Manager, Color at JCPenney in Philadelphia, PA, US | Unifers