Anita Rajendra
Marketer Who Builds | Fortune 100 Leader + 2x Founder
- Role
- Founder & CEO at La Belle Bump
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Anita Rajendra
I’m a marketer and founder who loves building brands that solve real problems. I’ve launched two businesses. I built my first company because buying a full maternity wardrobe for a few months made no sense. La Belle Bump is the solution: a subscription rental for maternity clothing that gives women access to stylish clothes for when they need them, without the clutter or the cost. Mina & Vine complements that with a patent-pending nursing scarf created to be worn well beyond a single phase of life.Before starting these companies, I spent years in consumer marketing at Fortune 100 companies, leading initiatives across brand, digital, and go-to-market strategy. I’m someone that can not only work on strategy but implementation and execution as well. I’m especially drawn to understanding what actually drives people—how they make decisions, what resonates, and how to turn that into something meaningful (and scalable).I\'m always interested in connecting with people who are building something, driving change, or just thinking about the world a little differently.
Experience
Founder & CEO
Jul 2014 — Present
Founded and manage La Belle Bump, a maternity clothing rental service designed for pregnant women that want beautiful, high quality clothes without the high price tags. LaBelleBump.com
Education
Thunderbird School of Global Management
Executive Certificate, International Marketing
2006 — 2006
Washington University in St. Louis
BA, Psychology major, Business minor
1995 — 1998
University of Tennessee, Knoxville
MBA, Marketing
1999 — 2001
Skills
- Strategy
- Customer Insight
- Social Media
- Digital Media
- Marketing
- Project Management
- Media Planning
- Interactive Marketing
- Digital Marketing
- Relationship Marketing
- Digital Strategy
- Mobile Marketing
- Direct Mail
- Social Media Marketing
- Market Planning
- Brand Management
- Content Strategy
- Marketing Strategy
- Integrated Marketing
- Interactive Advertising
- Advertising
- Online Advertising
- Creative Direction
- Project Planning
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