Anita Raheja
Sr Manager, Global Brand Marketing at Mattel | Ex-Accenture | UCLA Anderson MBA | Duke BSE | Brand Strategy | Licensor Management | Product Strategy
- Role
- Sr Manager, Global Brand Team - Polly Pocket, Dolls Licensed Portfolio, and Dolls Pipeline at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Anita Raheja
Current Brand Manager and former Management Consultant with skills in marketing strategy, product development, brand strategy, project management, change management, analytics, and operations.
Experience
Sr Manager, Global Brand Team - Polly Pocket, Dolls Licensed Portfolio, and Dolls Pipeline
Mar 2025 — Present · El Segundo, CA, US
Launched Wicked For Good Theatrical Product Line- Drive Global brand Marketing and Strategic Development of Polly Pocket brand- Leading Global Brand Marketing and Product Development for KPOP Demon Hunters dolls line- Identifying future pipeline opportunities both licensed and owned IP launches
Education
Sycamore High School
High School
2003 — 2004
UCLA Anderson School of Management
Master of Business Administration (MBA), Marketing
2015 — 2017
Duke University
B.S.E., Biomedical Engineering Major, Markets and Management Certificate
2007 — 2011
The Westminster Schools
High School Degree
2004 — 2007
Skills
- Customer Insight
- Analytics
- Internal Communications
- Business Strategy
- Change Management
- Microsoft Office
- Marketing Event Planning
- Marketing Communications
- Management Consulting
- Management
- Matlab
- Sharepoint
- Microsoft Excel
- Powerpoint
- Leadership
- Research
- Time Management
- Strategic Planning
- Professional Mentoring
- Market Entry
- Event Planning
- Multi-Channel Marketing
- Project Management
- Project Planning
- Analysis
- Problem Solving
- Healthcare Consulting
- Teamwork
- Team Management
- Consumer Products
- Proposal Writing
- Strategy
- Business Analysis
- Data Analysis
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