Anita Pope
Strategic Marketing Leader | Brand Builder |
- Role
- Business Analyst at Humana
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Anita Pope
I’m a strategic marketing and product leader with a passion for connecting people, ideas,…
Experience
Business Analyst
May 2025 — Present
Supporting launch of Agent Marketing Hub (Ansira TCMA platform), expanding access to compliant marketing resources for agents.Coordinated publishing of over 500 assets across 56 campaigns, implementing taxonomy/tagging for faster access and reporting accuracy.Partnered with vendor to define requirements for a new Marketing funds program, enabling agents to more-easily purchase and leverage marketing materials. Streamlined upload processes, improving efficiency by 60% and accelerating asset delivery.Contributed to Phase 2 roadmap planning and feature prioritization.
Skills
- Marketing Operations
- Retail
- Production Efficiency
- Social Media Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising
- International Marketing
- Digital Marketing
- Strategy
- Team Leadership
- Art Direction
- Social Media
- Project Management
- Marketing Communications
- Operations Management
- Process Improvement
- Leadership
- Marketing
- Start-Ups
- Global Management
- Integrated Marketing
- Email Marketing
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