Anita Newton
Chief Innovation Officer, Startup Advisor & Investor
- Role
- Co-founder, Advisory Board Member at MightyGood
- Location
- Overland Park, KS, US
- LinkedIn followers
- 500 followers
About Anita Newton
Senior executive with significant accomplishments in general management and all aspects of marketing. Skilled in developing, executing and optimizing growth initiatives in areas of marketing, sales and product development. Creative, action-oriented leader who can align key stakeholders (customers, investors, partners and employees) toward one common objective. Track record of taking on new roles or projects and achieving results.Specialties: General management and leadership roles in all aspects of marketing including strategy development, brand development, brand/product positioning, digital media, creative, marketing communications, segmentation and earned media (new and traditional). Additional specialties include P&L management, presentations and public speaking, collaborative leadership, creating and communicating a vision.
Experience
Co-founder, Advisory Board Member
Sep 2012 — Present · Kansas City, MO, US
Mighty Green Solutions (MGS) is a consumer products company. Our vision is to create products that solve every day problems, deliver real value and are environmentally responsible. Products are available at Walmart, Sams & Kroger and featured in Good Morning America, Real Simple, Buzz Feed.
Education
The University of Kansas
BA with Distinction and Honors, Political Science
Harvard Business School
Master of Business Administration - MBA, Full - Time
The University of Kansas
MA with Distinction and Honors, Political Science
Skills
- Brand Development
- Digital Media
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Entrepreneurship
- Marketing Management
- Strategy
- Product Marketing
- Marketing Communications
- Direct Marketing
- Social Media Marketing
- Strategic Partnerships
- Strategic Planning
- Online Marketing
- P&L Management
- Hubspot
- Product Management
- Product Development
- Business Development
- Digital Marketing
- Leadership
- Start-Ups
- Digital Strategy
- Marketing
- Management
- Integrated Marketing
- Public Relations
- Business Strategy
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