Anita Nath

About Anita Nath

I am a senior strategy and business operations leader with experience advising, building, and operating across enterprise technology, services, and consumer platforms.My work sits at the intersection of corporate strategy, growth, monetization, and customer value, supporting senior leaders in navigating ambiguity, prioritizing investments, and making high-stakes decisions with long-term impact.I bring a rare combination of structured, analytical strategy training and real-world founder execution, having built and scaled businesses from zero while previously operating inside large, complex organizations. This dual lens strengthens my judgment around tradeoffs, feasibility, and what actually scales.Across my career, I have:• Supported executive decision-making on growth strategy, operating models, and customer value• Conducted market, competitive, and business model analysis to identify white-space opportunities• Translated ambiguous questions into clear frameworks, options, and executive-ready recommendations• Partnered cross-functionally across product, operations, finance, and go-to-market teams in matrixed environmentsI am currently exploring senior roles in Corporate Strategy, Strategy & Operations, and Customer Strategy within global technology and consumer platform companies.

Experience

1. Founder & Operator Strategy, Growth & Operations

   Om Home

   Dec 2022 — Present · US

   Founded and scaled a consumer wellness platform, owning long-term strategy across customer value proposition, monetization, growth, and operating model• Led market, customer, and business model analysis to guide strategic focus, prioritization, and investment tradeoffs• Operated as primary decision-maker across ambiguity-heavy growth, operating, and scaling decisions

Education

• Macquarie University

  Bach. of Commerce - Marketing, Marketing

  2007 — 2009

• Australian Direct Marketing Association (ADMA)

  Multi-Channel Direct Marketing

  2012 — 2012

Skills

• Analytics
• Public Relations
• Strategy
• Business Strategy
• Project Management
• Leadership
• Marketing
• Corporate Communications
• Sponsorship
• Financial Services
• Crm
• B2b Marketing
• Multi-Channel Marketing
• Sales Enablement
• Direct Mail
• Integrated Marketing
• Budgeting
• Market Planning
• Social Media
• Stakeholder Management
• Team Leadership
• Channel Marketing
• Demand Generation
• Customer Experience
• B2b
• Customer Relations
• Relationship Management
• Direct Marketing
• Management
• Marketing Communications
• Business Planning
• Creative Development
• Performance Reporting
• Brand Development
• Segmentation
• Sales
• Marketing Strategy