Anita M.
B2b Marketing Coordinator @Ticketmaster
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WORK HISTORY
B2b Marketing Coordinator @Ticketmaster
Toronto, ON, CA
Universe is a subsidiary under Ticketmaster, and is a ticketing platform geared towards hosts in the Attractions and Indie Clubs segments. I am currently a B2B Marketing Coordinator, where I work in a small team to service Universe, Ticketmaster, and other Ticketmaster subsidiaries with B2B marketing support- Own end-to-end production of B2B newsletters (copy, design coordination, QA), boosting subscribers by 45% and consistently exceeding industry open-rate benchmarks through segmentation and data-driven optimization- Localize and regionalize website and marketing content across 15+ countries, coordinating stakeholders and ensuring accuracy of pricing, assets, and copy- Own and maintain a centralized internal hub that streamlines global marketing asset access- Maintain execution checklists, content calendars, and status documentation to ensure smooth workflow and timely delivery- Create and update B2B marketing materials (i.e. one-pagers, Powerpoint presentations/decks) with messaging tailored for B2B clients, to be used by international sales teams- Work closely with Product, Sales, Customer Service, and other international teams, as well as external agencies when needed.
EDUCATION
International Baccalaureate
High School Diploma
Humber College
Ontario Graduate Certificate, Marketing/Marketing Management, General
West Vancouver Secondary School
High School Diploma
University of Toronto
Honours Bachelor of Arts - HBA, English Language and Literature, General
ABOUT ANITA M.
Hi, my name is Anita -)I graduated from the University of Toronto with an Honours Bachelor of Arts in English and Media Studies, where I received multiple scholarships for my academic achievements. I developed my communication and analytical skills through my involvement as a Communications Coordinator for the Creative Expression and Society Student Union, and a work-study for the Department of Psychiatry. I increased the social media following of the student union by 100%, and created weekly content for the Psychiatry Department\'s person faculty. I am currently pursuing a certificate in Marketing Management at Humber College to further enhance my business skills!I have always been passionate about the arts, especially music. I have been developing my professional repertoire in the music industry through various roles and projects. I worked as an A&R and Production Assistant for School Night Toronto, where I assisted in talent scouting, organizing, and managing the monthly shows. I also interned as a Label Coordinator for ArtHaus Music, a music label, artist management, and community collective, where I completed grants and reports, managed administrative tasks, and assisted in content creation for artist releases. In my volunteering, I was a music journalist for Sparky, a digital magazine, where I wrote articles and reviews about established and emerging artists. Through Humber’s Marketing Management program, I discovered a passion for data-driven strategies and marketing analytics. As such, I am currently pursuing self-motivated studies in Power BI, GA4, SQL, and SEO. My goal is to move forward into a career that merges my practical skills in marketing and data analytics with my passion for the creative industry. I am now in a B2B Marketing position with Universe/Ticketmaster, and have been working hard for the last 1.5 years to continue honing my skills.
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