Anita Matalia

VP, Commercial Operations @Cdo Magazine

Jersey City, NJ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

VP, Commercial Operations @Cdo Magazine

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Build & optimize GTM strategy across Data Leaf Group’s three businesses, spanning Community & Media and Workforce Development & Upskilling to drive customer acquisition and retention.Develop sales enablement frameworks including training, pricing models, and contract strategies to improve deal velocity and profitability.Lead revenue insights & forecasting by analyzing sales performance data, tracking key revenue metrics, and implementing data-driven decision-making.Align cross-functional teams across sales, marketing, and finance to ensure a seamless approach to scaling revenue and product adoption.

EDUCATION

1999 — 2002

Florida Atlantic University

BA, Management Information Systems

2004 — 2005

Nova Southeastern University

eMBA, Executive Masters' in Business Administration

SKILLS

Strategic PlanningProduct ManagementStrategyOnline AdvertisingOnline MarketingWeb AnalyticsIntegrated MarketingEmail MarketingSalesforce.comAnalyticsDigital MediaAccount ManagementMarketingManagementMarketing StrategySocial Media MarketingSocial MediaMobile DevicesDigital MarketingDigital StrategyProject ManagementDirect MarketingProduct MarketingAdvertising

ABOUT ANITA MATALIA

Heavy experience in B2C & B2B client and program management & custom production, sales development and product marketing. Proven leadership abilities with outstanding data analysis, organizational skills, and excellent record of meeting and exceeding all revenue & performance goals. High energy, results-oriented leader recognized for innovative tactics and strategies that drive client acquisition and retention through story-telling with internal & external data sources. Deep understanding of SaaS & various other digital media-marketing technologies that drive efficiencies and revenue. Talent for building cohesive teams with strong problems solving skills and the ability to manage time-sensitive projects. Expert in operations and driving efficiencies that deliver best-in-class client services, overall program success, and data-driven insights.

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Anita Matalia — VP, Commercial Operations at Cdo Magazine in Jersey City, NJ, US | Unifers