Anita Khandelwal
Director IPG Mediabrands I Tata Consumer Products I Kellogg’s I Madison Communication I Passionate about building brands through integrated media solutions.
- Role
- Director - d & i at IPG Mediabrands
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anita Khandelwal
Anita is a multi-faceted professional with approx 2 decades of experience in integrated media planning, Stratgey, buying, digital, experiential and content ideas that work best for brands. With a proven track record across most of the leading FMCG brands ( P&G, Britannia, Marico, Tata Consumer, Asian Paints), my strength lies in crafting media strategies based on consumer insights and market understanding, ensuring optimal outcomes for business growth. Have Led strategic and cut through media solutions for all business units at Tata Consumer Ltd, ensuring effective growth for brands in past 5 years.Divergent outlook with innovative approach to planning, leadership and problem-solving using analytical & communication skills. Spearheaded buying strategies for effectively managing media inflation amidst market volatility and regulatory changes, showcasing adaptability and expertise.Proficient in leveraging advanced media analytics tools and techniques to optimize ROI and enhance brand visibility.
Experience
Director - d & i
Jun 2025 — Present
Integrated media planning and buying for US clients, enhancing digital marketing strategies• Managing large teams of 150+ professionals and ensuring relevant growth opportunities for them • Fostering a collaborative environment to drive performance and innovation within the team
Education
Ajmer University, Ajmer
B.Sc, Chemistry Hons
Devi Ahilya University
MBA, Advertising and Public Relations
Devi Ahilya Vishwavidyalaya
MBA, Advertising & PR
2000 — 2002
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