Anita Keane

Executive Director, Global Head of Digital Marketing @Lonza

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2021 — Present

Executive Director, Global Head of Digital Marketing @Lonza

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EDUCATION

N/A

University of Birmingham

PhD, Protein Biochemistry

N/A

University College Cork

BSc, Biochemistry

N/A

CIM | The Chartered Institute of Marketing

MCIM, Chartered Marketer, Marketing

SKILLS

Customer Segmentation StrategyNew Markets DevelopmentCompetitive AnalysisMarket StrategyCell TherapyRegenerative MedicineLifesciencesBusiness StrategyProduct MarketingProduct ManagementStrategic PartnershipsSegmentationLead GenerationMarketingMarketing ManagementBiotechnology IndustryMarketing StrategyBusiness PlanningPharmaceutical IndustryGo-to-Market StrategyStrategyHealthcareCommercializationInformation SolutionsTechnology TransferProduct DevelopmentMarket AnalysisB2b MarketingPortfolio Life Cycle ManagementCrmCross-Functional Team LeadershipProduct LaunchBrand ManagementMarket PlanningSkill Set Applied in Diverse MarketsStrategic Account DevelopmentLicensing NegotiationsProject ManagementAccount ManagementStrategic Account Growth

ABOUT ANITA KEANE

I am an accomplished leader in the Life Sciences and Healthcare sectors with significant…

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Anita Keane — Executive Director, Global Head of Digital Marketing at Lonza in London, GB | Unifers