Anita Greggs Perez
Extensive experience successfully commercializing disruptive medical device and diagnostics: Trauma, IVD, POC & digital health, from neuro to diabetes to lateral flow. Energetic strategic thinker.
- Role
- Strategic Commercial Director at Sense Neuro Diagnostics
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Anita Greggs Perez
Innate understanding of what it takes to translate new technology into commercial success, possesses unique ability to manage both the macro perspective and the small details. With notable expertise launching products and a natural talent for building long-lasting industry relationships, receives high marks for entrepreneurial drive, addressing business challenges with creative solutions and turning ideas into executable strategies. Extensive experience launching medical device, IVD, OTC, POC, digital health and virtual care projects, with expertise in disease management, diabetes, diagnostics, neuro health, nutraceuticals and dermatology, including clinical trials, retail pharmacy GTM strategy, and logistics/distribution for multiple channels, including medical and pharmacy, acute and post-acute care. Expertise in start-up environments, building effective sales, marketing and advisory teams and strong partnership collaborations. Effective lead commercialization, positioning and reimbursement strategies, collaborating closely with C-Suite, Regulatory and Quality teams. Love what I\'ve been privileged to do for a living - helping to change the paradigm in healthcare at scale, and enabling consumers to take a more active and meaningful role in their healthcare and wellness.
Experience
Strategic Commercial Director
Jul 2021 — Present · Cincinnati, OH, US
Sense Neuro\'s breakthrough non-invasive technologies will enable objective and comprehensive detection of stroke subtype + TBI - quickly and easily in the EMS or ED in real time, and enable important ongoing monitoring of patient\'s brain injuries in hospital ICU in real time. The antennae in our headset transmit a low-power radiofrequency (RF) pulse throughout the patient’s brain matter. Since hemorrhagic and ischemic tissue have unique electrical properties compared to healthy brain tissue, our device detects the distinctive changes to the RF and alerts hospital staff.
Education
Grove City College
BA, Communications, Marketing
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