Anita Dewan

About Anita Dewan

Strategy is science. Branding is emotion. I\'ve built a 30+ year career at the confluence of both by crafting scalable, insight-led strategies that move markets and move people.I’ve had the privilege of shaping and scaling some of India and Asia’s most iconic and profitable brands across FMCG (food, beverages, personal care) and Financial Services. Whether defiing Vision 2030 for Rich\'s, launching Kinder, Rocher, Nutella in India, expanding Clean & Clear and Neutrogena across Asia, or leading L’Oréal’s entry into breakthrough beauty categories - I’ve consistently turned whitespaces into market share and insights into enduring brand value and sustainable businesses.My approach is grounded in duality: I think deeply and act decisively by blending data with empathy, logic with creativity and long term vision with operational agility. I’ve built businesses from the ground up, scaled ₹1,250+ Cr P & Ls, transformed categories, and built integrated brand + digital + GTM ecosystems.At the heart of my leadership is a passion for- Designing future-ready brand portfolios that create business value- Building brands that outperform and outlast- Driving transformation in legacy or growth-stage businesses- Mentoring talent that thinks beyond briefs Insight-to-execution leadership Consumer-led product innovation and whitespace capture Brand-led business and digital transformation Full P&L and brand architecture stewardship Cross functional team building and culture shapingI’m currently open to strategic growth mandates, transformation advisory and Independent Board roles and partnering with forward-thinking organizations to deliver purposeful, profitable growth.

Experience

1. Fractional CMO

   Me N Moms Pvt. Ltd.

   Nov 2025 — Present

   Currently onboarded Me N Moms India, as a Fractional CMO. Mandated to define the marketing strategy, brand positioning, and GTM execution across e-commerce and traditional retail.The mother and baby care category presents interesting challenges—building trust, navigating multiple purchase channels, and creating differentiation in a competitive market. Early days, but the strategic groundwork is underway.As I continue this engagement, I\'m exploring additional fractional CMO or business strategy assignments, as well. Open to conversations about strategic marketing leadership roles or advisory engagements and driviing business growth.

Education

• University of Mumbai

  Master of Business Administration (MBA), Marketing

  1991 — 1993

Skills

• Market Research
• Brand Equity
• Fast-Moving Consumer Goods (Fmcg)
• Marketing Communications
• Advertising
• Product Launch
• Brand Development
• Segmentation
• New Business Development
• Consumer Behaviour
• Fmcg
• Integrated Marketing
• Marketing Management
• Market Analysis
• Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Insight
• Market Planning
• Marketing
• Trade Marketing
• Media Planning
• Leadership
• Brand Architecture
• Competitive Analysis
• Start-Ups
• Product Development
• Business Development
• Digital Marketing