Anita Chen
Sales Director - Germany @Egyo Energy
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WORK HISTORY
Sales Director - Germany @Egyo Energy
Cologne, DE
EDUCATION
Middlesex University
MSC
Royal Holloway, University of London External System
Msc
Middlesex University
Bachelor
TMC Computer School - University of Cambridge
Higher Diploma
ABOUT ANITA CHEN
Latest Role: Sales Director for Germany at Fuzhou Energy Optimal Technology Co, LTD I am thrilled to announce my latest role as Sales Director for Germany at Fuzhou Energy Optimal Technology Co, LTD. In this capacity, I lead our efforts to promote and distribute EGYO solar panels, helping to drive sustainable energy solutions in the German market. Accomplished Individual with 15+ Years of Expertise I am a seasoned British-Chinese professional with a robust background in Marketing, International Business Development, and Sales, boasting over 15 years of experience. My career has spanned reputable organizations such as Ladbrokes, AWIN, HRS, and MBS, where I\'ve consistently delivered results and forged valuable industry connections. My journey has equipped me with the unique ability to adapt and excel in diverse industries, making me well-prepared for the ever-evolving world of startups. Entrepreneurial Ventures In 2012, I embarked on my entrepreneurial journey by founding my first company in China, focusing on importing Frozen/Fresh Food from Europe, Africa, and Latin America to Hong Kong and China. After relocating to Germany, I teamed up with four partners to establish E-Tao Im- und Export GmbH, specializing in exporting premium baby and mother care products from Germany and the Netherlands to China. Our pioneering spirit led us to become one of the first companies to open a Tmall global store with Alibaba and to initiate product imports via bonded warehouses in China\'s tax-free zones. Notably, our combined annual turnover (including our partner company in the Netherlands) exceeded 200 million euros between 2015 and 2017. Bridging Continents and Cultures In 2017, I strategically redirected our business to align with the dynamic landscape of Cross-Border E-commerce (CBEC). This transformation led to the establishment of Sourcepro GmbH, a subsidiary of Oya Supply Chain Union Limited, dedicated to facilitating trade between Europe and Asia. I\'ve also had the privilege of working closely with NSR B.V. as a consultant, providing invaluable guidance and support to European brands seeking entry into the Chinese market.
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