Anita Bahk

Experience

1. Group Marketing Manager

   Intuit

   Aug 2022 — Present · San Diego, CA, US

   I am a leader in the CRM Lifecycle organization responsible for driving customer growth, engagement, and retention across TurboTax. My team spans Top-of-Funnel, Year-Round Engagement (Lifecycle Management), and Solutions (Operational Excellence) — delivering personalized, data-driven marketing that fuels business results and customer delight at scale.Highlights:Business Growth: Helped lead the multi-year transformation of TurboTax CRM, reversing declining performance and driving sustained year-over-year revenue growth across acquisition, reacquisition and retention programs.Customer-First Strategy: Scaled omnichannel programs across email, SMS, push, and in app message using data to create highly personalized customer journeys that strengthen brand presence, drive action and accelerate revenue.Creative Innovation: Oversaw multiple creative agency partnerships to deliver bold, insight-driven campaigns featuring dynamic personalization and a refreshed brand storytelling approach.Operational Leadership and Excellence: Built out a new team within the CRM organization to develop a suite of tools and new processes to streamline execution, improve marketing velocity, and drive step changes in cross-functional collaboration.AI & Innovation: Embedded AI into campaign development, creative workflows, and targeting strategies — accelerating speed to market and elevating customer experiences.Team Leadership: Manage and mentor a large, high-performing team, fostering a culture of creativity, accountability, and collaboration that consistently delivers exceptional results.Cross-Functional Influence: Act as a key CRM voice within TurboTax’s go-to-market leadership forums, aligning marketing, analytics, and product teams around shared growth objectives.Current Focus: Driving the next evolution of CRM by embedding AI into campaign development, creative workflows, and targeting strategies — accelerating speed to market and elevating customer experiences.

Education

• University of Washington

  B.A. in Business Administration, Finance & Information Systems

• University of California, Berkeley, Haas School of Business

  MBA

• University of California, Berkeley, Haas School of Business

  Master of Business Administration - MBA

Skills

• Strategy
• Business Development
• Competitive Analysis
• Cross-Functional Team Leadership
• Product Management
• Strategic Planning
• Management
• Analysis
• Budgets
• Business Strategy
• Pricing
• Strategic Partnerships
• Marketing
• Marketing Strategy