Anita von Schacky
Head of Consumer Products, Dach @Netflix
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WORK HISTORY
Head of Consumer Products, Dach @Netflix
Berlin, DE
Leading the DACH region to amplify fan love around Netflix content by developing new channels for consumer and community engagement. Defining and executing the retail and licensing strategy across all product categories, driving innovation, market expansion, and revenue growth with a strong focus on e-commerce and brick and mortar.
EDUCATION
LDT Akademie Fashion Management
Business Manager in Textile Business / Textilbetriebswirt BTE
ABOUT ANITA VON SCHACKY
With 15 years of experience in business development, marketing, and sales, I combine data-driven analysis with creative problem-solving to drive impactful results. My career spans the entertainment, tech, and consumer sectors, where I have partnered with global brands to deliver successful initiatives across diverse product categories. Before joining Netflix, I held roles at leading international companies. At Amazon, I led an EMEA team to launch high-potential brands, ensuring an exceptional customer experience across all product categories. At Creative Artists Agency, I managed the launch of licensing products and campaigns in collaboration with world-renowned celebrity and lifestyle brands. Globally connected throughout the industry.
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