Anita Sites
Vice President, Strategy @Zenith
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WORK HISTORY
Vice President, Strategy @Zenith
Burbank, CA, US
Client: Farmers InsuranceDrive integrated strategic media approach across traditional and digital channels. Lead all aspects of media planning initiatives as the bridge, architect, project manager, and keeper of all things.
EDUCATION
University of Southern California
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
Trimurti Yoga
200 RYT, Yoga Teacher Training/Yoga Therapy
The University of Hong Kong
Master of Buddhist Studies
SKILLS
ABOUT ANITA SITES
With over 20 years of experience in the media industry, I have developed deep media strategy and planning expertise across all traditional and digital channels, agency operations, client service and partner relationships, and marketing solutions. My career is distinguished by a consistent track record of leading high-performing teams and delivering innovative, effective campaigns for clients across various sectors, such as financial services, technology, and entertainment.As Vice President of Strategy at Zenith, I oversee the strategic direction and execution of integrated media plans, ensuring alignment with client objectives, market trends, and industry best practices. My role involves crafting forward-thinking strategies and fostering a culture of growth and development within my teams. I am dedicated to mentoring and empowering my colleagues, helping them reach their full potential and drive exceptional results.I excel in leveraging data-driven insights to optimize campaign performance and maximize ROI. My collaborative approach includes working closely with internal and external partners to provide thought leadership, actionable insights, and strategic recommendations that drive business growth.Beyond my professional endeavors, I am passionate about my family, travel, and health. I hold a Master of Buddhist Studies and a 200 RYT certification, enriching my professional and personal life by fostering mindfulness, compassion, and balance. My mission is to leverage my passion and diverse skillset for a meaningful work environment.
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