Anita Singh
Medico-Marketing & Scientific Communication Leader | Medical Affairs & Brand Communication Strategist | Campaign Ideation & Brand Voice Consistency | AI-Driven Content Transformation | Omnichannel & Veeva Vault Expert
- Role
- Scientific Writing Lead - Content & Design Solutions at Indegene
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anita Singh
With 24+ years of experience in Medico-Marketing, Medical Affairs, and Scientific & Brand…
Experience
Scientific Writing Lead - Content & Design Solutions
Mar 2021 — Present · Mumbai, IN
Medico-Marketing and Gen AI SME• Generative AI Leadership: SME and core member of the Gen AI team for scientific content, leading testing, strategic feedback and suggestions for an AI-powered content automation tool covering scope evaluation, manuscript creation, creative outputs, Veeva Vault integration, localization, label updates, and translations.• Client Delivery Excellence: Delivered MLR-compliant assets (manuscript creation - MLR review and submission for medical slide decks, i-PDFs, promotional emails/VAE/RTE, brochures, newsletters, i-details, websites, HCP portals, social media assets, Video, Storyboard, SEO content, digital & print collaterals).• Key Client Partnerships: Supported global pharma leaders including Bayer, Boehringer Ingelheim, AstraZeneca, Pfizer & Pfizer Medical, and Mundipharma.• Quality & Process Optimization: Established a dedicated QC team for AZ account, reducing future escalations by 18% and achieving FTR rate >90%.• Client Management: Represented the scientific content team in all KOL (client) calls, actively understanding requirements, clarifying expectations, and discussing asset development topics.• Performance Metrics: Consistently achieved CSAT score of 4, reflecting strong client satisfaction.• Tools & Platforms: Proficient in Veeva Vault Promomats, CANVAS, and digital asset workflows.• People Management: Mentored and managed writers, ensuring scientific accuracy, compliance, and efficiency across multiple projects.
Education
Agnihotri College of Pharmacy, Wardha
M.Pharm
IPER, Borgaon (Meghe)
B.Pharm
IGMPI, Delhi
Executive Diploma In Medical Writing
Skills
- Graphic Design
- Life Sciences
- Scientific Writing
- Pharma Marketing
- Pharma Inputs Designing and Writing
- Medical Writing
- Writing
- Medical Content
- Pharmaceutical Industry
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