Anita Mooy

About Anita Mooy

Anita creates marketing, branding, and customer experience initiatives for Fortune 100 companies and leading global brands. From helping to create Harvard case study brand DeWALT to evolving mature brands like GE to reflect changing competencies, values and business landscapes, she has crafted programs that effectively addressed a broad spectrum of business and commercial opportunities. Her programs are rooted in understanding customer behavior and the marketing levers that affect those behaviors throughout the buying lifecycle. That approach, coupled with extensive understanding of how to leverage brand for profit, has led to both commercial success and recognition from numerous marketing, digital, advertising and public relations organizations. Well versed in product development and commercialization, she has launched more than 100 products in her career and holds a patent for her work at GE. Anita holds a B.A. in Journalism and Sociology from the University of North Carolina at Chapel Hill. Her graduate work includes marketing and economics studies at Johns Hopkins University and training at the John F. Welch Leadership Development Center where she studied with academic leaders in various fields including: Globalization, Harvard University; Positioning, Princeton University; Marketing, Kellogg School of Management, Northwestern University; Finance, Duke University and Leadership, The United States Military Academy at West Point. Anita has lobbied both the House and the Senate, has lectured on new product commercialization at Stanford University, and frequently speaks at industry forums. Specialties:Branding and Brand StrategyProduct CommercializationCustomer Experience ManagementDigital Strategy (B2C, B2B): Global SEO, SEM, SocialContent StrategyRetail DynamicsBusiness Transformation: M&A, Restructuring, Growth Strategies, Brand/Product LicensingLeadership and Development

Experience

1. Sr Director Corporate Brand Strategy

   Honeywell Technologies

   Oct 2024 — Present · Charlotte, NC, US

Education

• The Johns Hopkins University

  Marketing & Economics

• The University of North Carolina at Chapel Hill

  Bachelor's Degree, Communication, Journalism, and Related Programs

Skills

• Management
• Branding
• Public Relations
• Media Relations
• Business Strategy
• Online Advertising
• Product Marketing
• Social Media Marketing
• Business Development
• Digital Marketing
• Strategic Planning
• Change Management
• Leadership
• Product Development
• B2b Marketing
• Brand Development
• Marketing Communications
• Strategy
• Marketing
• Integrated Marketing
• Product Management
• Competitive Analysis
• B2c Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• New Business Development
• Social Media
• Advertising