Anissa Munoz
Senior Marketing Manager at the Center for Child Protection
- Role
- Senior Marketing Manager at Center For Child Protection
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Anissa Munoz
I develop and implement creative solutions for the company\'s sales and marketing needs. I use my creative skills and marketing expertise to deliver consistent brand messages across all media.
Experience
Senior Marketing Manager
Jan 2025 — Present · Austin, TX, US
Provide strategic leadership for organizational brand positioning, supporting the overall strategic plan andaligning marketing initiatives with fundraising objectives across all channels.• Direct planning and execution for 8 annual fundraising events, appeals, and a citywide year-long awarenesscampaign, aligning donor strategy and cross-functional teams to maximize revenue and engagement.• Oversee social media, email, PR, and content strategies, ensuring creative execution aligns withdevelopment priorities and culturally responsive outreach.• Leverage performance metrics and digital analytics to evaluate fundraising and engagement outcomes,driving data-informed strategy and continuous optimization.• Manage event and experiential initiatives across fundraising and marketing campaigns, guiding messaging,creative materials, and cross-functional teams to enhance donor engagement and organizational visibility.• Increased financial contributions by 44% for the Dancing with the Stars Austin Gala from 2022 to 2023 by optimizing campaign strategy and stakeholder engagement.
Education
University of Mississippi
Integrated Marketing Communications, Journalism
2013 — 2017
Anderson High School
High School Diploma
2009 — 2013
Skills
- Research
- Microsoft Office
- Program Development
- Fundraising
- Marketing
- Public Speaking
- Customer Service
- Powerpoint
- Microsoft Excel
- Teamwork
- Microsoft Word
- Leadership
- Event Planning
- Social Networking
- Public Relations
- Social Media
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