Anish A

About Anish A

As a Full-Stack Digital Marketer with 7+ years of experience driving growth for SaaS, eCommerce, and IT companies, I specialize in turning marketing data into business impact.At 4Labs Technologies, I lead digital strategy, performance marketing, and conversion optimization, helping brands generate qualified leads, scale campaigns globally, and achieve measurable ROI.My expertise includes- SEO, SEM & PPC Campaigns (Google, Meta, LinkedIn)- Conversion Rate Optimization (CRO) & Funnel Analytics- E-commerce Growth Strategy & Automation- B2B Lead Generation & SaaS User Acquisition- Email Drip & Nurture Campaigns- Growth Analytics (GA4, Hotjar, Tag Manager, Looker Studio)I’ve helped multiple businesses 2–3x their lead volume, cut ad costs, and boost conversion rates through data-backed experimentation and full-funnel marketing.I’m always open to collaborations, partnerships, and growth opportunities, if you’re looking to scale your business through digital innovation, let’s connect.

Experience

1. Head of Digital Marketing

   4labs Technologies

   Nov 2024 — Present · Trivandrum, IN

   Leading the digital growth initiatives at 4Labs Technologies, an IT services and web solutions company specializing in web development, cloud services, and IT staff augmentation. Responsible for driving visibility, inbound leads, and strategic partnerships through full-funnel digital marketing.Key Achievements & Responsibilities- Built SEO from the ground up for the new 4Labs website, including keyword research, technical SEO setup, and on-page optimization, resulting in strong early organic growth- Established and managed 4Labs’ social media presence across LinkedIn, Instagram, Facebook, and X, ensuring consistent branding and engagement- Planned and executed paid ad campaigns on Google, Meta, and LinkedIn with dedicated landing pages optimized for lead conversion- Developed and launched email marketing campaigns for lead nurturing, client communication, and partner outreach, improving response and engagement rates- Collaborated with the design team on UI/UX improvements for the website and landing pages to enhance user experience and conversion performance- Managed digital marketing projects for multiple clients, overseeing SEO, paid advertising, and social media strategies- Executed LinkedIn marketing campaigns to attract new business partners, freelancers, and referral collaborators- Created and maintained analytics dashboards using GA4 and Looker Studio to measure campaign performance and optimize ROI.Key Results:Increased brand visibility across search and social channels by 180% within the first six months.Generated a consistent pipeline of inbound B2B leads through LinkedIn and paid media campaigns.Built strong digital foundations for sustained long-term growth and partner engagement.

Education

• RVS CAS MBA

  Master's degree, Digital Marketing

  2015 — 2017

• VTM NSS College, Dhanuvachapuram

  Bachelor of Arts - BA, English Language and Literature/Letters

Skills

• Online Marketing
• Strategic Planning
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Powerpoint
• C
• Html
• Project Management
• Recruiting
• Sql
• Web Content Writing
• Data Analysis
• Business Strategy
• Team Building
• Management
• Spss
• Customer Service
• Training
• Google Analytics
• Photoshop
• Social Media
• Facebook
• C++
• SEO
• Business Analysis
• Leadership
• Google Adwords
• Supply Chain Management
• Performance Management
• Business Development
• Digital Marketing
• Ppc
• Spreadsheets
• Cms
• Marketing Strategy
• Teamwork
• Team Management