Anish Gutka

About Anish Gutka

I am a brand strategy and management practitioner with over a decade of experience working at amazing places; from well-known creative agencies who solve brand problems through design and communication, to reputed brand consultancies who go deep to identify and define those problems to working as clients who get to live the business and brand intimately. All this combined helps me shape a well-rounded perspective. I am a firm believer in a multi-disciplinary approach and lifelong learning. A quick run of my academic qualifications provides a good sense of what this entails; Bachelor of Mass Media - Advertising, Three Post Graduate Diplomas; Indian Aesthetics, Intellectual Property Rights, Museology and Conservation, Two Apprentice Training Course Certifications from the Sir. J.J School of Applied Arts; Photography and Interior Designing. And some world class online courses offered by universities like MITx, Wharton, Pixar to name a few. As for brand building, the school of thought I represent believes the success of ideas, brands and products predominantly depends on the mood of the times. And to be able to detect and successfully capitalise on the mood in culture is what keeps me interested. And as much relevant.Skills: Brand Equity, Brand Strategy, Brand Management, Brand Definition, Brand Positioning, Brand Architecture, Communication Strategy, Design Strategy, New Brand Creation, Line Extension, New Product Development, Insight Mining, Qualitative Research, Cultural Anthropology, Applied Semiotics Core Aspects Underpinning All Skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical Thinking

Experience

1. Consultant Brand Equity - Marketing & Innovation, Packaged Foods

   Tata Consumer Products

   Apr 2022 — Present · Mumbai, IN

   Experienced in brand crafting and development; inclusive of generating insights and ideas for brand communication, packaging design, brand architecture, new product development for the following brands:Salt Portfolio: Tata Salt, Tata Salt - Immuno, Tata Salt - Lite, Tata Salt - Himalayan Rock Salt, Tata Salt - Black Salt, Shuddh by Tata Salt, I-ShaktiTata Sampann Portfolio: Staples, Spices, Dry Fruits, RTC, RTE, NPDRaasa: RTE portfolio for overseas market

Education

• University of Mumbai

  P.G. Diploma Indian Aesthetic, Art and Philosophy

  2008 — 2009

• University of Mumbai

  Bachelor Of Mass Media, Advertising

  2005 — 2008

• Rosary High School

  Secondary School Certificate

  1992 — 2003

• University of Mumbai

  P.G. Diploma in Museology and Conservation, Museology/Museum Studies

  2012 — 2013

• Bharda New High School and Junior College

  Higher School Certificate, Science

  2003 — 2005

• University of Mumbai

  P. G. Diploma Intellectual Property Rights, Law

  2008 — 2009

Skills

• Management
• Competitive Analysis
• Advertising
• Marketing Communications
• Marketing Strategy
• Integrated Marketing
• Brand Architecture
• Brand Development
• Creative Strategy
• Strategy
• Account Management
• Strategic Planning
• Team Management
• Market Analysis
• Key Account Management
• Brand Management
• Customer Insight
• Marketing Research
• Project Planning
• Market Research
• Marketing