Anisha Bhaiya

About Anisha Bhaiya

Marketing, for me, has never been just about campaigns or KPIs-it’s about understanding what makes people stop, pay attention, and care. My journey started at NMIMS, but my real learning happened in the fast-paced world of digital campaigns, pricing strategies, and real-time content creation. At Samsonite, I worked on a pricing analysis for the American Tourister Swag Pack, but the real challenge wasn’t just crunching numbers-it was making sense of them. By segmenting the data and identifying key purchasing patterns, I helped refine pricing strategies that made both business and consumer sense. At BYT Digital, I learned that marketing isn’t about pushing content-it’s about hacking attention in a world where people scroll past everything in seconds. Testing, tweaking, and decoding engagement patterns became second nature. But marketing isn’t just numbers. It’s brand-building. In the Design and Production Committee, I saw firsthand how great visuals don’t just look good-they communicate. A compelling story isn’t about what you say, but how it makes people feel. Always curious, always experimenting-if there’s a new way to grab attention and make an impact, I’m already thinking about it.

Experience

1. Media Consultant Trainee

   El Sol Strategic Consultants

   Jun 2025 — Present · Mumbai, IN

Education

• Sishya School

  High School Diploma

  2008 — 2022

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Business Administration - BBA

  2022 — 2025