Anisha Sen

About Anisha Sen

Marketing is where strategy, storytelling, and business growth intersect, and that’s where I work best.I’m a marketing and communications professional with hands-on experience across brand building, PR, digital marketing, content, and business development. Over the years, I’ve worked with growing enterprises and established organizations, building marketing ecosystems that support awareness, engagement, and revenue outcomes.My experience spans leading integrated marketing and communication strategies, managing cross-functional teams across content, design, SEO, and research, and partnering closely with business leaders to align marketing priorities with organizational goals.I’ve built and executed content and digital strategies across websites, email, social media, and communities, ensuring consistent brand messaging and strong storytelling. From creating sales and marketing collateral to managing social media calendars, campaigns, and analytics, my work blends creativity with performance tracking to continuously optimize results.I also bring a strong foundation in business development and account management, having worked with UK and European markets on enterprise accounts.

Experience

1. Marketing Communications Lead

   Fulcrum Digital Inc

   Jun 2025 — Present

   Lead enterprise marketing, brand, and communications strategy aligned with business growth.Drive external & internal communications and storytelling to strengthen market presence and thought leadership.Oversee brand messaging across regions, ensuring clarity, consistency, and risk awareness.Work closely with executive leadership, HR, and global TAG teams to align employer branding and key organizational communications.Ensure consistent brand standards across all channels and markets.Lead global recognition and brand-building initiatives to strengthen credibility and employer positioning.Leverage employee advocacy, leadership storytelling, and culture-led content to amplify employer brand visibility and improve engagement across target talent segments.

Education

• WLC India

  PGDBE, Marketing

  2010 — 2012

Skills

• Marketing
• E-Learning
• Competitive Analysis
• Market Research
• Soft Skills
• Android
• New Business Development
• Crm
• Time Management
• Key Account Management
• Team Management
• Marketing Strategy
• Business Development
• Lead Generation
• Management