Anisha Rapal
Platforms Manager @The Absolut Company
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WORK HISTORY
Platforms Manager @The Absolut Company
Digital platform operations - Kahlúa, Absolut Vodka, MalibuSitting at the intersection of content, technology, and performance - overseeing the day-to-day health, functionality, and strategic development of global digital platforms across multiple markets and for brands, Malibu and KahlúaOwning and managing the CMS (WordPress & custom setups) to ensure platform stability and content editor usability across all marketsEnsuring high quality digital execution is performed by delivery teams - developers, QA, UX/UI designers, copywriters, SEO agencies, eCommerce, contentLead website-related projects, including redesigns and platform migrationsSupport international teams with onboarding, training, and guidance on content templates, performance optimisation, and platform governanceProactively raise and track issues in Jira; write clear tickets for bugs, features, and sprint goals with real-world user contextMonitor platform performance, CMS usability, and frontend bugs; escalate caching issues, Cloudflare errors, and mobile rendering concernsMaintain oversight of ongoing tests and experiments - such as A/B tests, third-party integrations, and user journey optimizationsDevelop and implement SEO strategies to improve organic search visibility and drive qualified traffic, including leading strategy sessions with external SEO agencies
EDUCATION
Goldsmiths, University of London
Bachelor's degree, Media and Communications
Kingsmead School
A Levels, Biology, English Literature & Media Studies
ABOUT ANISHA RAPAL
Platforms Manager at The Absolut Group - Pernod Ricard
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