Anisha Parab
Marketing Project management coordinator | Burns & McDonnell India
- Role
- Marketing Project Management Coordinator at Burns & McDonnell India
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Anisha Parab
Strategic marketing professional with 4+ years of experience crafting high-impact campaigns, interpreting market data, and aligning multi-channel strategies with business objectives. Proven ability to drive brand awareness, uncover customer insights, and lead integrated marketing initiatives. Adept at transforming complex ideas into actionable plans that yield measurable results. My expertise lies in collaborating with cross-functional teams, coordinating with stakeholders, and leading marketing projects from conception to completion, including recruitment branding. I am adept at reporting and analysis to ensure the effectiveness of marketing campaigns. I hold a Bachelor\'s degree in Financial Markets and a Master\'s degree in Marketing and International Business. I am always looking for opportunities to leverage my skills to drive business growth and create impactful marketing campaigns.
Experience
Marketing Project Management Coordinator
Dec 2022 — Present · Mumbai, IN
Spearhead the planning, development, and execution of multi-channel marketing campaigns to drive business growth.Collaborate with internal stakeholders including sales, design teams to define marketing objectives and KPIs.Use project management tools to delegate tasks, track milestones, and ensure deliverables stay on time and within budget.Break down complex campaigns into actionable phases and manage execution from ideation through post-launch analysis.Analyze campaign performance metrics and generate insight-driven reports to inform future strategies.Created detailed performance dashboards and campaign reviews to inform strategy pivots.Created high-impact content for newsletters and lifecycle campaigns across channels.Drafted internal updates and supported global communication initiatives to strengthen employee engagement.
Education
Thakur College of Science and Commerce
Bachelor’s Degree
2012 — 2015
University of Sydney
Master of Commerce
2016 — 2018
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