Anisha Kumari

About Anisha Kumari

Analytics and Marketing Operations professional with strong experience in eCommerce…

Experience

1. Analytics Advisory Associate Manager

   Accenture

   Apr 2024 — Present

   Digital Transformation Project Aug 2025 - Present• Managed project timeline for end-to-end digital transformation of the client\'s ecommerce business, enabling cross-team communication, timely intervention, and risk mitigation.• Led cross-functional collaboration between transformation, IT, and operations teams to design end-to-end digital workflows, ensuring seamless integration of new digital tools and platforms.• Enabled adoption of automation and cloud-based solutions, improving scalability, operational efficiency, and cutting manual workload by ~25%.• Championed change management and digital adoption, enabling stakeholder workshops and training sessions to ensure identification and smooth transition to new digital systems.• Delivered measurable business outcomes, including improved customer engagement and higher operational efficiency.Ecommerce Analytics AdvisoryApr 2024 - Present• Enabled a UK-based retail client to identify and address gaps in digital supplier-funded campaigns, resulting in a ~10% increase in sales for targeted SKUs.• Led brainstorming and critical inquiry that sparked the idea for a forecast model to estimate missed revenue from digital campaigns, driving data-backed strategic decisions• Analyzed historical data to deliver actionable insights, driving performance improvements and enhancing customer engagement across all touchpoints.• Provided end-to-end support for clients, including campaign measurement, optimization strategies, detailed analyses, and the creation of compelling insights decks.• Led automation initiatives within the team, improving workflow efficiency and productivity.• Developed impactful client decks and presentations for new business pitches and upselling opportunities• Facilitated Governance calls to share progress updates, address challenges, and guide projects toward successful completion.

Education

• Indira Gandhi National Open University

  Post Graduate Diploma in Journalism and Mass Communication , Journalism

  2019 — 2020

• Delhi University

  Bachelor of Arts (BA), English Honors

  2008 — 2011

• Indian Institute of Management Ahmedabad

  Master of Business Administration - MBA, Business Administration and Management, General

• Dr. B. R. Ambedkar University Delhi (AUD)

  Post Graduation, English Literature (British and Commonwealth)

  2012 — 2014

Skills

• Proofreading
• Blogging
• Research
• Google Analytics
• Creative Writing
• Microsoft Office
• Hindi
• Powerpoint
• Microsoft Excel
• Teaching
• Public Speaking
• Editing
• Digital Strategy
• English
• Webmaster
• Teamwork
• Team Management
• Social Media
• Writing
• Microsoft Word
• Google Webmaster Tools