Anisha Chopra

Experience

1. Marketing & Pr

   Luxury Personified

   Jun 2019 — Present

   Luxury Personified is a leading firm which is the sole importer, distributor and marketer for luxury electronics & accessories in India. It has successfully brought some of the most iconic global brands to India.Brand portfolio includes- Marshall Speakers & Headphones, Bang & Olufsen, Sonos, Go Pro, Devialet, Therabody, JLab, Hurom,etc- Handle Marketing, PR and Brand Alliances for the above mentioned brands for the entire Indian market- On- boarding & bringing new global brands (Sonos, Bang & Olufsen) to India by showcasing future marketing opportunities & its contribution to brand growth- Consistent working with the Brands’ Global Headquarters to strategize and execute global campaigns - Manage upto marketing budget yearly while creating budget surplus with effective ROI- Have executed multiple successful Influencer Outreach campaigns with more than 150 macro & micro lifestyle, tech and fashion influencers- Extensive channel marketing from POSM manufacturing to deployment PAN India across Modern Trade, General Trade & exclusive stores as per global brand guidelines- Wide experience in event curation and execution; including media, influencers and client events- Maintaining strong relations with influencers, media houses and strategic vendors- Worked closely with the social- media executive to improve & optimize top of the funnel conversion of social- media marketing which increased the follower base by 200% with effective increase in Engagement Rate - Formulated content strategy – including creative development & enhanced brand content for B2B & B2C marketing

Education

• Loreto Convent

  ICSE

  2000 — 2012

• Lancaster University

  Bachelor of Arts - BA

  2014 — 2017

• London College of Fashion, University of the Arts London

  Master of Arts - MA

  2017 — 2018

• Delhi Public School

  CBSE (Commerce and Accounting)

  2012 — 2014