Anisha Agarwal

About Anisha Agarwal

I’m a Brand Manager with 10+ years of experience across FMCG and consulting, currently leading Cadbury Bournville at Mondelēz International. My work sits at the intersection of brand building, consumer insight, and commercial ownership—driving profitable growth through innovation, pricing and pack architecture, and integrated communication across channels.At Mondelēz, I operate as a brand custodian with end-to-end P&L responsibility, delivering strong revenue growth through new launches, communication refreshes, influencer-led storytelling, and premium, experience-led activations. I’ve worked extensively on premiumisation, Q-commerce acceleration, and building culturally relevant brand experiences that go beyond traditional advertising.Prior to FMCG, I spent several years in consulting at EY, where I led product strategy, go-to-market design, and market entry projects for large consumer goods clients. This included portfolio rationalisation, GTM and channel strategy, pricing and business case development, and designing execution playbooks backed by data and consumer insight.I bring a unique blend of strategic rigor and on-ground brand execution—comfortable zooming out to define long-term growth levers, and zooming in to make brands win on shelf, on screen, and in culture.

Experience

1. Brand Manager - Cadbury Bournville

   Mondelēz International

   May 2023 — Present · Mumbai, IN

   Brand custodian for Cadbury Bournville with end-to-end ownership across strategy, innovation, pricing, communication, and P&L• Drove 60%+ revenue growth through portfolio expansion, pack & price architecture, and a refreshed brand communication platform• Led influencer-led and digital-first campaigns, accelerating 100%+ growth in Q-commerce• Designed and executed a Test & Learn pilot for a new brand, shaping GTM strategy, pricing, channel mix, and scale-up decisions• Spearheaded an import-led business model to introduce premium global products into Indian Q-commerce ecosystems• Created premium consumer experiences and activations across retail and digital touchpoints

Education

• Delhi University

  Bachelor's Degree, Economics

  2010 — 2013

• Bharatiya Vidya Bhavan

  High School, Science stream with Economics

  2010

• UCL

  Master's Degree, Economics

  2013 — 2014

Skills

• Econometrics
• Microsoft Word
• Sas Programming
• Powerpoint
• Microsoft Excel
• Stata
• Teamwork
• Research
• Analysis
• Data Analysis
• Sas E-Miner
• Tableau
• Sql
• Macroeconomics
• Microsoft Office
• Economics
• Social Skills
• Matlab
• Market Research
• Statistics