Anish Sharma

About Anish Sharma

Strategic Marketing & Growth Leader with 17+ years of experience driving global…

Experience

1. VP Marketing

   SoftAge Information Technology Limited

   Jan 2022 — Present · Gurugram, IN

   Drive global marketing plans and strategies aligned with the business goals—scale brand visibility, accelerate demand generation, and optimize customer acquisition. • Execute go-to-market (GTM) plans for product launches, market expansion to strengthen global presence.• Oversee the development, positioning, and messaging of the brand. • Lead multi-channel campaigns across digital, social, email, ABM, and paid media, optimizing spend and performance.• Manage and scale performance marketing channels (Google, LinkedIn, Meta, etc.) for maximum ROI. • Design and execute demand generation programs that accelerate pipeline growth and increase marketing-qualified leads (MQLs).• Implement integrated digital marketing programs (SEO, SEM, social, email, paid media) to increase engagement, traffic, and conversion.• Plan and manage the annual marketing budget, measuring ROI and KPIs.• Research markets to analyze trends, assess competitors, and spot growth opportunities.• Optimize marketing technology stack (automation, CRM, analytics) to streamline campaigns and operations. • Build and manage the corporate website, landing pages, and digital assets to enhance visibility, engagement, and conversion.• Lead content strategy across web, social media, digital ads, emails, EDM, brochures, videos, case studies, and presentations.• Track performance metrics—including traffic, engagement, and lead conversions - to inform data-driven decisions. • Drive lead generation, nurture prospects, and increase revenue growth.• Manage business growth efforts - evaluating wins and gaps.• Stay ahead with industry trends, emerging technologies, and best practices in marketing.

Education

• Modi Institute of Management & Technology

  MBA, Marketing

  2004 — 2006

• Ducat

  Digital Marketing, Digital Marketing

  2017 — 2018

• NIIT Institute

  Software Engineering Diploma in Java Technology, Computer Science

  2014 — 2015