Anish Shah
Marketing & Operations Manager | Business Growth Strategist | Driving Revenue, Brand Performance & Operational Efficiency
- Role
- Marketing Manager at Ather Energy
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Anish Shah
As an experienced professional with a passion for driving business growth, I specialize…
Experience
Marketing Manager
Apr 2025 — Present · Pune, IN
Led regional marketing & customer acquisition strategy across 9 Ather Experience Centers, aligning with Ather Energy’s national campaigns and brand objectives.• Executed integrated campaigns (ATL + BTL + digital) to drive awareness, leads, walk-ins, and test-ride conversions, improving CPL by 18% and boosting lead-to-test-ride conversion by 22%.• Managed on-ground activations (test-ride camps, roadshows, EV expos, community rides), generating qualified leads annually and enhancing brand salience across Pune.• Built corporate, institutional & community partnerships, expanding reach and driving a 25% uplift in bookings from non-traditional channels.• Standardized Experience Center branding & retail marketing, improving accessory attach rates and enhancing customer journey experience.• Oversaw network expansion projects, supporting planning and rollout of new outlets with cost optimization and adherence to Ather’s retail identity guidelines.• Implemented CRM-driven referral programs, generating 20% incremental sales from referrals and repeat customers.• Handled FAME II subsidy operations end-to-end — managing customer communication, documentation, reporting, and coordination with Ather corporate to ensure smooth claim processing and compliance.
Education
Savitribai Phule Pune University
Bachelor of Commerce - BCom, Business/Commerce, General
2012 — 2015
MICA | The School of Ideas
PG Certification in Digital Marketing & Communications, Digital Marketing
2020 — 2021
Savitribai Phule Pune University
Diploma in Export Import Management
2017 — 2017
Sydney Business School, University of Wollongong
Master of Business Administration - MBA
2018 — 2019
Skills
- Project Management
- Sales Management
- Digital Printing
- Entrepreneurship
- Business Development
- Marketing
- Offset Printing
- Management
- Microsoft Office
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